This Guy Knows Why Republicans Win. Now You Do, too.

Here's post from blog called "Forest Through the Trees" (via Oliver Wills). The best graphs are these:

The Republicans win because the modern Right has developed around the core idea of persuading people to support their ideology, which then leads to support for their issues and candidates. In other words: marketing. The Right developed this ersuasion capability in reaction to the dominance of the existing "liberal establishment." Because of this, most of their organizations are designed as advocacy and communications organizations, with the mission of reaching the general public and explaining what right-wing ideas are and why they are better for people.

Today's Progressives, on the other hand, think there already is a public consensus supporting their ideals and values, so they have not developed a culture that is oriented around persuading people, and their organizations are not designed at their core to persuade the public to support them.For example, everyone used to think that it is moral to help the poor or protect the environment, so there are organizations that are designed to do that. Then along comes the right, funding organizations designed to convince people it is wrong to do these things. The result today is that on one side you have organizations trying to help the poor, protect the environment, etc. On the other you have organizations telling people what those organizations are doing is wrong. But now you have no one explaining to people that it is GOOD to help the poor and protect the environment so over time support for helping the poor obviously will erode and eventually the organizations that help the poor will be in trouble and have little public support.

Here's the link: http://seetheforest.blogspot.com/2005_01_01_

seetheforest_archive.html#110584065281446220

Well worth reading in its entirety.